Champion came to NOUN to help launch the brand’s “Get it Girl” campaign, highlighting female athletes on-and-off the field. Our team created and lead a partnership to make music sensation Saweetie the brand’s first-ever Global Culture Consultant. 

The campaign featured a group of 12 diverse, female collegiate athletes as an ambassador team dubbed “The Champion Circle” and included a comprehensive content and experiential program featuring Saweetie and the Champion Circle to support the launch.